In the world of creative studios, having a strong identity is everything. It’s what makes your work recognizable before your name even appears. The most iconic studios and artists all share one thing: a symbol, a visual language, or a recurring element that becomes their signature. Sometimes it’s a color. Sometimes it’s a motif. And sometimes it’s something completely unexpected that evolves into a full creative universe.
Cuisine Externe is the perfect example of this. What started as a simple symbol, a single egg, transformed into a bold, cinematic identity that now defines the entire studio.
Meet Cuisine Externe
Founded by Ghassen Barkaoui, aka Chef, what began in 2023 as a small illustration page has evolved into a bold, cinematic creative lab specializing in videos, mini-spots, photoshoots, and graphic design.
The philosophy?
Creativity is like cooking: every project is a dish, every visual is a flavor, and nothing happens in front of the audience. Only the finished plate is served.
The Egg That Became an Identity
Over time, the egg became the studio’s signature, a tiny, simple object that now embodies its style, humor, and unmistakable visual identity.
Two years of experiments, concepts, and crafted frames later, that egg has grown into the emblem of a fully formed creative universe.
In just two years, the studio expanded far beyond illustrations. Today, Cuisine Externe offers:
- Filming and professional video editing
- Art direction
- Posters and specialized graphic design
- Photoshoots
- Short-form video concepts
Its aesthetic is bold, underground, and cinematic, blending humor, street culture, and a strong, instantly recognizable visual identity.
A Collective Vision
What began as a solo project is now a tight, passionate team sharing the same vision: bringing ideas to life with a distinctive flavor.
The egg, the kitchen metaphor, and the cinematic approach have carved the brand into the minds of audiences. Cuisine Externe is a testament to how a creative studio can build a signature style and visual identity that truly stands out.
Want to explore more creative initiatives that turn simple ideas into bold visual experiences? Join the Marketing Baddie community stay inspired by the artists, creators, and studios, like Cuisine Externe, who are redefining storytelling today.
